Responsibilities

• Review all marketing campaigns, promotional messaging, Press releases, Social Media and advertising creative prior to release.
• Ensure compliance with ASA/CAP Code, particularly in areas such as:
• - Pricing claims (e.g. annual price increases, discounts, bundles)
• - Promotional claims (e.g. “best in class,” “most reliable”)
• Approve, reject, or recommend amendments to ensure messages are accurate, clear, and not misleading.
• Act as the subject matter expert on ASA advertising standards and telecom-specific advertising rules.
• Propose and identify appropriate supporting evidence to substantiate marketing claims.
• Interpret and apply regulatory updates to ongoing and future campaigns.
• Maintain a compliance framework aligned with ASA and Ofcom requirements.
• Work closely with Marketing, Brand and Product teams to ensure compliance is embedded in campaign development.
• Provide clear, pragmatic guidance that balances compliance with commercial objectives.