Responsibilities

• Plan and publish content across priority channels (for example LinkedIn, Facebook, Instagram, X and YouTube), creating copy, visuals and short-form video with approvals coordinated and accessibility standards met, including alternative text and captions to increase brand awareness, engagement and lead generation.
• Engage with audiences, respond to enquiries and escalate safeguarding matters or complaints appropriately to enable the protection of learners and uphold service standards.
• Support paid social activity and implement tracking for measurement using Urchin Tracking Module (UTM) parameters to measure reach, engagement and conversion performance.
• Maintain a content calendar aligned with recruitment cycles, national campaigns and local events to support timely and consistent communications.
• Gather learner and employer case studies for multi-channel use to promote ACL’s impact and success stories.
• Monitor analytics (reach, engagement and conversions) and produce monthly reports with recommendations to improve content effectiveness and audience engagement.
• Ensure brand consistency and compliance with ACL and council communications policies and public service protocols.
• Support internal communications for staff updates and service announcements when required.
• Specific individual and shared targets and objectives are defined annually within the performance management framework.

Requirements

• Educated to RQF Level 4 in marketing, communications or a related discipline or equivalent experience.
• Evidence of continuing professional development in digital communications, content creation or social media management.
• Demonstrable experience managing social‑media channels and producing accessible, engaging content across multiple platforms.
• Strong writing, editing and basic visual‑design and video‑editing skills, including use of tools such as Canva or Adobe products and effective captioning.
• Confident using analytics dashboards and publishing platforms, with an understanding of UTM tracking and conversion‑funnel metrics.
• Ability to work calmly under pressure, using sound judgement when responding publicly and escalating safeguarding or complaints appropriately.
• Commitment to inclusive communications, public‑sector values and maintaining brand consistency across all channels.
• Please note that visa sponsorship is not available for this role. Applicants must have a current, unrestricted right to work in the UK.

Benefits

• After securing role you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.