Responsibilities

• Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA)
• Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more
• Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions
• Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging
• Shape and evolve the BJAK brand voice and positioning across platforms
• Manage creative production with internal teams and external agencies/freelancers
• Analyze data and market trends to generate insights and strategic improvements
• Collaborate with product, design, sales, and data teams to align marketing with business goals
• Own the marketing calendar, budget, and resource allocation, making ROI-driven decisions
• Support go-to-market (GTM) efforts for new products and features

Requirements

• 4-7 years of experience in marketing, with exposure to both strategic planning and execution
• Proven track record in performance marketing, digital strategy, and cross-functional campaign leadership
• Strong understanding of paid media (Facebook, Google, TikTok), SEO, content marketing, and CRM
• Ability to lead creative production across digital formats — video, static, and copywriting
• Strong data literacy — you can analyze results and translate them into clear decisions
• Experience managing budgets, agencies, and external vendors
• Excellent communication, project management, and stakeholder engagement skills
• Based in London with remote/hybrid work flexibility

Preferred

• Experience in high-growth tech or fintech environments
• Familiarity with tools such as Google Analytics, Meta Ads Manager, HubSpot, Hotjar, etc
• Background in brand development, influencer partnerships, or event marketing
• Experience managing or mentoring junior marketers or specialists

Benefits

• Competitive compensation with performance bonuses
• Ownership of high-impact marketing campaigns with regional exposure
• A fast-growth environment where your work moves the needle
• Hybrid work flexibility with high autonomy and clear accountability
• A chance to shape the future of a leading Southeast Asian fintech brand