Responsibilities

• Drive Brand Performance
• Engage, inspire and galvanize the organisation around the brand vision, position and strategies so licensees are clear in bringing them to life in their areas of functional expertise.
• Participate in supporting Brand Annual Operating Plan development, providing analytical, forecasting and strategic planning support.
• Recognise and communicate patterns and date-driven insights. Analyse category, brand, channel and customer dynamics.
• In collaboration with key internal partners, drive the vision, position, and architecture of your brands. Leverage all brand components to drive awareness, growth and financial performance.
• Manage and coordinate brand activity across the various functions including business development, marketing, PR, and other functions, as needed.
• Maintain brand integrity across product lines, advertising, and all other internal and external communication as it pertains to assigned brand/pillar.
• Attend and assist with Brand Summits to communicate brand message to external partners.
• Manage Licensee Partner Relations
• Consolidate and organise key business development tools for licensees (i.e. product catalogues, line sheets, pricing).

Requirements

• Experience in merchandising, business development, brand marketing or licensing program management. Merchandising or Entertainment licensing and global brand experience is a must.
• Bachelor's degree in a relevant field, or commensurate work experience.
• Demonstrated success managing high-profile brands in brand management.
• Strong understanding of how product licensing deals are identified and negotiated.
• Experience securing and managing licensing deals in a variety of product categories.
• Excellent research skills that ensure you are abreast of the latest trends in celebrity branding and product opportunities.
• Hands-on experience with forecasting, budgeting, and analysing royalty revenue data.
• Excellent communion skills; verbal, written, and strong presentation skills.
• Exhibits excellent attention to detail, is organised, and is results oriented.
• Strong analytical skills with the ability to track and forecast brand performance.