Responsibilities

• Hands-On Content Creation & Strategy
• Creative Campaign Concepting: Conceptualise, storyboard, and plan organic and paid content campaigns that align with Este Medical's premium brand identity.
• Multi-Format Assets: Produce high-engagement visual assets tailored specifically for different social formats, including educational graphics, before/after carousels, text-on-screen trends, and interactive story setups.
• Trend Adaptation: Keep a daily pulse on rising social media trends, viral audio, and content styles, instantly translating them into the luxury clinical space.
• Videography, Editing & Social Media Posting
• UK-Wide Content Capture: Travel regularly to various Este Medical clinics across the UK to direct, shoot, and film high-quality video and photo content (treatment walkthroughs, practitioner interviews, and client transformations).
• Social Editing: Edit raw footage into high-retention Instagram Reels, TikToks, and YouTube Shorts using trending audio, sharp pacing, engaging text overlays, and premium color grading.
• Publishing & Copywriting: Handle the daily native posting across Instagram, Facebook, and YouTube, writing compelling, educational captions with direct calls-to-action (CTAs) to drive traffic to our website forms.
• Paid Advertising (Meta & Google Ads)
• Campaign Building & Strategy: Set up, launch, and manage high-performing Meta (Facebook/Instagram) and Google Ads (Search, Display, Performance Max) campaigns targeting web lead generation.

Requirements

• 2 to 6 yrs of experience managing paid acquisition (both Meta Ads and Google Ads) with a heavy focus on lead generation.
• Proven track record as a Content Creator & Videographer: Expert skill level with camera setups, mobile filming, graphic assets, and editing software (CapCut, Premiere Pro, etc.).
• Willingness to travel: Comfortable traveling regularly across the UK to different clinic locations as required by the shooting schedule.
• Hands-on CRM experience: Familiarity with managing lead pipelines, pixels, custom conversion tracking, and data tagging.
• Platform native: Deep knowledge of Instagram's algorithm, posting best practices, and organic content trends.

Preferred

• Past experience managing marketing funnels or content production in the beauty, aesthetics, or private healthcare sectors.
• Strong understanding of UK medical advertising restrictions.

Benefits

• Free parking
• On-site parking
• Store discount