Responsibilities

• Lead the conception and creation of all static and video adverts across paid media channels.
• Act as a key on-screen presence for Swishes, confidently featuring in both video and static content. You will be a recognisable face and voice of the brand, regularly appearing in content to build trust and engagement.
• Develop scroll-stopping, personality-led creative for platforms including Instagram, Facebook, TikTok and beyond. You will create engaging, high-frequency, personality-driven content designed to grow and convert audiences.
• Own the full content lifecycle—from idea and scripting through to filming, editing, and iteration.
• Plan and manage all social content across all platforms.
• Build a consistent, distinctive brand voice and visual identity.
• Oversee all editorial prize content, ensuring each competition feels premium and compelling.
• Direct and manage product photography and videography for prize items.
• Work closely with marketing and performance teams to interpret competition performance data and apply paid media insights to improve creative output.
• Continuously optimise content based on what drives engagement and conversions

Requirements

• Proven experience in content creation, social media, or creative marketing roles
• Comfortable and confident appearing on camera, with the ability to represent the brand across both video and static content
• A sharp eye for luxury, design, and visual storytelling
• Comfortable writing scripts and delivering them on-screen across short-form video
• Highly organised with the ability to manage multiple content streams simultaneously
• Commercially aware - able to balance creativity with performance data

Preferred

• Experience working with DTC brands, prize draws, or fast-growth startups
• Background in luxury, fashion, or lifestyle content