Responsibilities

• Lead Hansen’s marketing vision for our Comms & Media vertical, aligning closely with Sales, Product, and Customer Success to create powerful go-to-market strategies.
• Drive pipeline growth through targeted Account-Based Marketing, demand generation, and digital campaigns.
• Elevate the Hansen brand with compelling storytelling, thought leadership, and high-value content tailored to enterprise decision-makers.
• Deliver high-impact events and PR strategies that enhance brand credibility and customer engagement.
• Champion a data-driven culture, leveraging analytics to optimise performance, measure ROI, and inform business decisions.
• Build and inspire a small but mighty team to deliver measurable impact across the marketing funnel.

Requirements

• Proven track record in senior B2B marketing roles, ideally within the Telcos or Media sectors.
• Hands-on expertise in ABM, digital demand generation, brand strategy, and content marketing for enterprise audiences.
• Strong leadership skills with the ability to align and inspire cross-functional teams.
• Proficiency with marketing platforms such as Salesforce, HubSpot, Demandbase, and LinkedIn Campaign Manager.
• Data-driven mindset and confidence presenting results to senior stakeholders.

Preferred

• Experience marketing to both global enterprises and regional market leaders in the communications and media sectors.
• A passion for AI-infused ways of working enabling efficiency and optimisation throughout the Marketing ecosystem.
• Demonstrated success aligning Sales, Marketing, and Customer Success to accelerate pipeline and increase win rates.
• A strong grasp of marketing technology stacks and the ability to select and integrate the right tools for scale.
• Track record of building brand authority through thought leadership, analyst relations, and industry recognition.
• Comfort operating in fast-growth, M&A-active environments where agility and clarity of execution are key.
• Passion for coaching and developing talent, fostering a culture of creativity and performance.