Vice President, Brand Director at Emerald | London, UK

Emerald

Vice President, Brand Director

London, UK (Unknown)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the brand strategy and commercial growth for Insurtech Insights, aligning events, sponsorships, and audience expansion with P&L targets and cross-functional leadership.

Brand strategy and market leadership: shape positioning and opportunities with sales, events, partnerships, and digital initiatives.
Commercial & revenue leadership: set pricing, sponsorship strategy, and revenue priorities across exhibitions and platforms.
Portfolio growth & programming: expand audience reach, geographic expansion, and year‑round brand experiences.

Job Description

Responsibilities

Brand Strategy & Market Leadership Execute the short-term strategic plan for the Insurtech Insights brand portfolio. Support the creation of the long-term strategic plan. Supports GVP in presenting the Brand Operating Plan (BOP)
Working with sales leadership, identify and develop new growth opportunities including new events, products, partnerships, and digital initiatives.
Monitor industry trends, customer needs, and competitive dynamics to evolve brand positioning and generate new sales revenue.
Financial Leadership Supports the overall P&L strategy and performance of the Insurtech Insights portfolio.
Provide input and suggested targets during the annual financial planning, budgeting, and quarterly forecasting, with support from Emerald and Brand leadership.
Help establish revenue growth objectives and profitability targets across the brand.
Evaluate performance metrics and implement strategies to optimize financial outcomes.
Commercial Strategy Working with brand and sales leadership, help define overall product and revenue strategy for the brand, including pricing frameworks and sponsorship opportunities.
Establish revenue priorities and collaborate with sales leadership to drive growth across exhibitions, sponsorship, and other revenue streams.
Portfolio & Audience Growth Develop strategies to expand the brand’s audience reach and influence within the brands ecosystem.
Identify opportunities for geographic expansion, new market segments, and year-round engagement.
Guide the development of new brand extensions, experiences, and offerings.
Conference & Programming Oversight Working with the conference development team and operations director, oversee operational planning and execution of the conference program for each event.
Collaborate with conference operations teams to oversee coordination of speaker logistics, session scheduling, and onsite production requirements, with support of Content Manager.
Ensure the smooth delivery of educational programming during the event.
Drive attendee acquisition through conference channels and identify and develop revenue opportunities across conference platforms.
Leadership & Collaboration Provide day-to-day leadership and direction across sales, marketing, operations, conference, and event teams to ensure alignment with brand objectives.
Build strong internal partnerships to support brand success.
Foster a culture of collaboration, innovation, and accountability within the team.

Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. Emerald has offices in California, Colorado, New York, and New Hampshire, as well as remote employees throughout the US. When you’re part of a team of industry experts, creators, innovators, and advisors, the possibilities for growth are endless. At Emerald, we push beyond business-as-usual to help clients exceed their goals, while accomplishing yours too.If you’re ready to join a dynamic team of creative thinkers at a company that values talent and innovation, explore our options now and consider joining our team.https://careers.emeraldx.com/careers-home

Founded in 2014

New York, New York, USA

1.5K employees (411 in marketing)

www.emeraldx.com