Responsibilities

• owning and evolving our customer acquisition strategy.
• ownership of both budget and strategy to shape, scale, and execute acquisition across multiple digital channels.
• driving customer growth across paid digital channels (PPC), SEO, and Amazon, while leading and developing a growing team of two internal specialists and partnering closely with external agency teams.
• shaping and delivering Medik8’s customer acquisition strategy, ensuring we attract high-quality customers across all digital touchpoints and continue to scale sustainably.
• work closely with teams across eCommerce, Retention, Brand, Social, Influencer, and Content to deliver joined-up, high-performing customer journeys.
• Direct and mentor internal teams and external agency partners.
• Oversee campaigns across Search, Display, Social, and Amazon from initial briefing through to testing and scaling.
• Campaign Optimisation & Asset Management: Oversee acquisition campaigns with a heavy focus on A/B testing, Media Mix Modelling (MMM), and continuous performance optimisation including new platform testing.
• Data, Budgets & Forecasting: Own the acquisition budget and forecasting models. Analyse ROI, deliver data-driven insights, and report on key performance metrics to guide future investments.
• MarTech & Platform Ownership: Take full ownership of our digital marketing platforms, Amazon ecosystem, and the front-/back-end technologies that power the acquisition journey.