TikTok Shop - Merchant Acquisition & Strategy Manager at TikTok | London, UK

TikTok

TikTok Shop - Merchant Acquisition & Strategy Manager

London, UK (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own merchant growth by acquiring and onboarding new sellers, optimize the registration-to-activation funnel, and shape EU-local strategies to balance scale with ROI.

Merchant acquisition & onboarding: define flows, incentives, and merchant lifecycle from sign-up to active seller.
Channel expansion & optimization: grow paid ads, CRM programs, agencies, and events for efficient scale.
EU localization: tailor go-to-market approaches across markets while protecting ROI and activation metrics.

Job Description

Responsibilities

Own merchant acquisition, responsible for new registered and sellable merchant growth
Expand and optimize acquisition channels (paid ads, CRM, agencies, events) to improve scale and efficiency
Build merchant segmentation (e.g. HiPo) and design differentiated onboarding strategies (commission incentives, ads credits, etc.)
Optimize funnel conversion (registration → onboarding → activation) to drive early-stage GMV
Develop localised strategies across EU markets, balancing scale and ROI

Requirements

5+ years experience in e-commerce / marketplace platforms
Proven experience in Merchant acquisition / seller onboarding, Merchant operations / growth / BD
Strong understanding of European merchant ecosystem: Brands / SMEs / distributors / service providers
Strong analytical and strategic thinking: Able to design growth models (CAC / LTV / funnel conversion)

Preferred

Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
Quick learner, proactive and resilient.
Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval