Responsibilities - Research trending content, sounds, formats and creator approaches to keep output platform-fresh - Develop bespoke video concepts for each brand and pitch ideas to brand representatives - Film, produce and edit approved content to a high standard, ready for TikTok Shop - Plan and manage a rolling content calendar, building in campaign moments, product launches and seasonal peaks - Ensure all content feels organic and platform-native while staying true to each brand’s identity and guidelines - Analyse video engagement, conversion data and audience insights to inform future content decisions - A/B test different hooks, formats and calls-to-action to continuously improve performance - Share learnings with the wider team and use data to make the case for new creative directions - Stay ahead of TikTok algorithm changes and platform updates that affect content reach and shop conversion - Work closely with Account Strategists to ensure content is aligned with each brand’s sales objectives and TikTok Shop strategy Requirements - A portfolio of TikTok content (brand or personal) that demonstrates range and platform fluency - Hands-on experience filming and editing short-form video - Proficiency in mobile video editing tools (CapCut or equivalent) - Strong understanding of TikTok’s content mechanics — hooks, formats, sounds and trends Preferred - Experience creating content for TikTok Shop specifically (product showcases, hauls, affiliate content) - Experience working across multiple brands or product categories - Proficiency in additional editing tools (Adobe Premiere, Final Cut, etc.) - An existing TikTok presence with demonstrated organic reach Benefits - Commission on new business leads - 25 days holiday (plus public holidays) - Pension - Learning fund - The freedom to work where you want and manage your own schedule