Responsibilities

• Lead marketing best practice across the theatre portfolio, establishing consistent standards, tools and processes, while coaching and supporting venue marketing teams to improve capability and performance.
• Drive digital marketing excellence, enhancing the use of social media, CRM, paid media, SEO/SEM, websites and reporting frameworks to improve audience engagement, campaign effectiveness and return on investment.
• Optimise ticket sales performance, monitoring sales and marketing data, identifying underperforming shows, developing targeted sales-driving activity and aligning closely with ticketing partners and strategy teams.
• Build and manage strong relationships with promoters, producers and touring companies, ensuring collaborative campaign planning and maximising the effectiveness of joint marketing investment.
• Support revenue growth and new product launches, developing marketing strategies that increase on-site spend, promote hospitality and premium offerings, and ensure successful introduction of new investments and experiences.
• Provide strategic stakeholder management and insight, partnering with operational leadership and senior marketing colleagues to align priorities, share performance reporting and drive continuous improvement across the theatre estate.

Requirements

• Significant marketing experience within theatre, performing arts, receiving houses or producing environments.
• Strong understanding of theatre ticketing models, audience development, subscription schemes and customer engagement strategies.
• Proven experience building effective relationships with producers, promoters and touring theatre companies.
• Experience supporting premium hospitality, commercial products and revenue-generating initiatives.
• Strong digital marketing expertise across CRM, social media, paid media, website performance and audience growth.
• Ability to analyse ticketing, sales and marketing data to drive decision-making and commercial performance.
• Excellent stakeholder management skills, with the ability to influence senior leaders and work effectively across multiple venues and teams.
• Strong leadership, coaching and communication skills, with the credibility to drive best practice and capability development across a network.

Preferred

• Strong commercial awareness, with a clear understanding of how marketing drives ticket sales, audience growth and on-site revenue.
• Experience working closely with ticketing partners and leveraging performance insights to optimise results.

Benefits

• 25 Days Annual Leave – Work hard, rest well.
• Life Assurance – Peace of mind knowing your loved ones are protected.
• 5% Pension Contribution – Helping you prepare for a bright future.
• Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
• Employee Assistance Programme – AXA Health support whenever you need it.
• Eye Care Support – Vouchers and contributions towards glasses.
• Cycle to Work Scheme – A greener, healthier commute.
• Employee Referral Scheme – Recommend great people and get rewarded.