Responsibilities

• The Marketing Manager will work closely with the Director and Visitor Experience Manager to set the strategy for all marketing and communications activity for the Minack Theatre.
• Production and implementation of marketing plans for all areas of Minack activity and ensuring all materials reflect the agreed Minack brand and tone of voice.
• Brand Management: Ensure the brand pillars and trademark logos of the Minack are represented and used appropriately across all marketing and communications.
• Brand Management: Manage the onsite signage and external advertising (including online listings) in line with the marketing strategy.
• Brand Management: Ensure branding across the business is up to date and consistent including administration usage (e.g. email footers, letterhead).
• Digital: With the Director and Visitor Experience Manager, manage the Minack website, ensuring all content is up to date and easy to find.
• Digital: Liaise with the Box Office Manager and Visitor Experience Manager to ensure all booking pathways work correctly and contain up to date information.
• Digital: Continue to monitor and develop the website to ensure it meets all current guidelines and is as simple as possible for visitors to navigate.
• Digital: Monitor reviews of the Minack across external websites including TripAdvisor and Google, responding as appropriate.
• Digital: Regularly monitor website analytics and provide insight reports to the Director.
• Digital: Create digital assets and documents as required during the year (season brochure, digital programmes and accessibility guides).
• Digital: With the Director, identify and cost new promotional opportunities.
• Social Media: Manage the Minack social media channels, ensuring posts are scheduled regularly, and channels are monitored daily by a designated member of staff.
• Social Media: Liaise with the team on site to collate regular videos and photos for use on social media across the range of Minack activities.
• Social Media: Set up and manage future social media activity as channels evolve.
• Social Media: Create campaigns for performances and events as required including collaborations.
• Social Media: Work with the Education team to ensure that Taking Part programme activities are represented and promoted across social channels.
• Press & Media: Be the first line of enquiries for all press and media contacts arranging interviews and visits as appropriate.
• Press & Media: Write and distribute press releases for activity as per marketing plans.
• Press & Media: Liaise with local press and radio regarding promotion of upcoming productions and specific events/messaging.