Team Lead, Field Marketing – DACH (wmd)

City of London, Lambeth, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the German DACH marketing agenda with a data-driven, integrated approach that blends events, digital content, and partner-driven demand to drive pipeline and revenue.

  • Growth/Impact: Localise global campaigns, optimise the DACH channel mix, and manage German-language content and digital assets.
  • Collaboration: Partner with Sales, CS, and cross-functional teams; lead co-marketing and field-led events to expand reach and demand.
  • Measurement: Track MQL/SQL-to-pipeline performance and apply data/AI insights to improve campaigns and activation across events, webinars, and content.

Job Description

Responsibilities

  • Execute integrated campaigns
  • Localise and deliver global and regional campaigns for DACH
  • Own the channel mix across events, webinars, digital, content, and partners
  • Drive pipeline performance
  • Deliver against MQL, SQL, and pipeline targets
  • Track performance and optimise using data and insights
  • Lead events and experiences
  • Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
  • Manage webinars, demos, and networking events aligned to revenue goals
  • Own digital and content in German

Requirements

  • Demonstrable background in B2B marketing (ideally SaaS/tech)
  • Proven success driving MQLs, SQLs, and pipeline
  • Native-level German and strong English
  • Experience localising campaigns and managing German-language content
  • Strong digital and content marketing capabilities
  • Data-driven mindset with understanding of funnel metrics
  • Experience working closely with Sales and cross-functional teams
  • Proactive, organised, and execution-focused
  • Comfortable with AI tools and continuous experimentation
  • Based in Germany (or London)
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Cvent

Join #CventNation! www.cvent.com/careersWhat We Do: Cvent is a global market-leading meetings, events, & hospitality technology provider. Our Mission: To bring people together, power the human connection and transform the meetings & events industry through innovative technology.Who We Are: With 4,800+ employees & 21,000 customers+, we're one of the largest event technology companies in the world, & we're always looking for the next generation of Cventers to join #CventNation!Cvent is consistently recognized as a Top Workplace by The Washington Post, Washington Business Journal, & certified as a Great Place to Work in the US, UK, & India, among other regional & international accolades.**Career Fraud Alert: In today's digital-first world, fraudulent job offers and hiring manager impersonations, often via social media or chat/messaging apps, continue to increase. To protect yourself, verify all communications come from a legitimate Cvent email (name@cvent.com) and be cautious of requests for personal information, unsolicited messages, and offers via chat or social media. If you suspect fraud, contact HRHelp@cvent.com immediately and apply for positions directly through our careers site at https://careers.cvent.com. Your safety and security are our priority.

Founded in 1999
McLean, Virginia, USA
6.2K employees (555 in marketing)

Traffic Signals

Monthly Visitors
584.9M
Monthly Google Ads Budget
$198.4K
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~6.2K

Marketing Team

Marketing Team Size
301 (5% of company)
Median Career Experience
15 years
Median Tenure
7.2 years

Funding

Total Funding
$621.9M
Last Raise
$475M
Post IPO Equity, 4 years ago

Funding History

  • Dec 2021
    Post IPO Equity • $475M
  • Jan 2012
    Series Unknown • $912K
  • Jul 2011
    Series Unknown • $136M

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