Responsibilities

• Running the marketing function day to day — one plan, named owners, a weekly operating rhythm, and reporting the exec team trusts
• Owning the growth engine — paid social, price-comparison and rate strategy (with finance), referrals, and new channel development — with a clear mandate to diversify it: building Meta, referrals, brand and CRM into channels that stand alongside our rate-led heritage rather than depend on it
• Scaling Meta and referrals into predictable, repeatable acquisition channels — with CAC managed against margin and payback, not volume
• Owning the January–April ISA season as the commercial centrepiece of the year — planning, budget phasing, rate architecture and creative all converging on it
• Building brand awareness through a cohesive strategy underpinned by strong economics — including landing our Channel 4 partnership with proper measurement behind it
• Leading CRM and lifecycle, where activation, retention and cross-sell economics are actually realised
• Building an AI-native marketing function: creative velocity, lifecycle intelligence and measurement ahead of the market
• Coaching and developing a young, high-potential team — raising standards, closing capability gaps, and hiring where needed
• Managing our agency and contractor roster across creative, media and PR
• Working hand in hand with Compliance to make work that is both distinctive and right for an FCA-regulated business

Requirements

• You’ve operated at CMO or SVP level in consumer fintech, or a comparable regulated consumer business
• You’re genuinely full-funnel — fluent in brand, performance and lifecycle, and sceptical of anyone who treats them as separate religions
• You’re numerate to your core — CAC, LTV, payback, contribution margin and incrementality are how you think, not vocabulary you’ve learned
• You’ve scaled paid acquisition channels and know what it takes to make them predictable, not just promising
• You’ve run brand campaigns — ideally TV — and can hold creative work to a high standard while keeping it accountable to commercial outcomes
• You’ve built and led multi-disciplinary teams, and turned talented-but-young functions into reliable ones
• You know FCA financial promotions and Consumer Duty, and see them as central to the job
• You’re comfortable with pace, ambiguity and scrutiny — including owning the numbers in front of an exec team and board
• You want genuine authority and accountability — this role exists to run the function, not to shadow it

Preferred

• Have worked with media-for-equity or major broadcaster partnerships
• Know the price-comparison and rate-led savings acquisition world first-hand
• Have marketed investment, pension or wealth products specifically
• Are already using AI seriously in how your team works — creative production, lifecycle, analysis
• Have taken a challenger brand from functional to famous

Benefits

• Workplace pension scheme - We invest in your future with a workplace pension scheme , contributing 5% on earnings up to £50,000 . Plan ahead with confidence while you grow your career! 🚀
• Private medical insurance (medical history disregarded)
• Employee Assistance Programme
• Cycle to work scheme
• Season ticket loan
• Free ChipX subscription for UK-based employees
• We are an equal-opportunity employer and value diversity
• Flexible working arrangements
• 28 days holiday plus bank holidays, plus the days between Christmas and New Year ✈️
• Annual training budget for courses, workshops, or conferences to help you advance your career.
• £30 per month Chip Fitness Benefit to suit your Mental/Physical Wellbeing
• Company laptop