Responsibilities

• Lead, develop, implement and evaluate effective student recruitment marketing plans to attract and convert home and international, undergraduate and postgraduate students
• Lead, plan, deliver and evaluate student recruitment marketing campaigns/activities, reporting on their impact for supporting application generation/conversion and ensuring best use of resource and value for money
• Commission and oversee a range of data analysis and market intelligence/research activities to inform product development, marketing planning and messaging
• Work with academic colleagues/current students to identify subject strengths and develop messaging for use in marketing collateral and campaigns
• Plan and oversee the development of content for use across a variety of channels (digital and print) ensuring it is informed by market insight, engaging and employs SEO principles and accessibility in order to maximise reach
• Act as the point of contact for an Academic School in the delivery of marketing activities by providing expert professional advice and guidance to support with meeting student recruitment targets
• Act as the Faculty lead on cross-University marketing projects/activities including attendance at planning meetings, member of steering groups/workstream committees and updating Faculty colleagues - ensuring actions are completed to specified deadlines
• Manage and develop a small team which involves setting objectives, overseeing and reviewing workload and progress, identifying training needs and carrying out development reviews
• Represent the Faculty and University at student recruitment events where appropriate. This may involve liaison with colleagues in Central Marketing, UK Student Recruitment and the International Office to ensure activity join up
• Work closely with colleagues across the University to ensure consistency, coherence and impact of approach across all student recruitment marketing activity