Sr Manager, EMEA Field Marketing at Copado | London, UK

Copado

Sr Manager, EMEA Field Marketing

London, UK (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own field-led pipeline across EMEA by planning aligned live and virtual events while coordinating with digital channels for a cohesive multi-touch program.

Pipeline ownership: field events driving $15m influence and supporting $45m overall influence in the region.
End-to-end campaigns: budget, creative, event execution, and post-event learning to feed sales pipelines.
Cross-functional coordination: align paid social and email with regional field activity for an always-on regional presence and ABM for must-win accounts.

Job Description

Responsibilities

Pipeline Generation: Lead the planning of field events that align directly to $15m in influenced pipeline. Support overall event goals of $45M influenced pipeline. This includes organizing live executive and virtual events across north, central, and south EMEA.
End-to-End Campaign Execution: Manage the complete event lifecycle including budget spend, campaign creation, event execution, and post-event analysis.
Collaborate with the Global Digital and Growth teams to align paid social and email marketing efforts with regional field activities, ensuring a cohesive 'always-on' presence in the territory.
Sales Alignment: Ensure tight alignment with RVPs and regional sales teams to accelerate active deals and support regional GTM priorities. Partner with Business Development (BDR) and Account Executive (AE) teams to develop and execute ABM programs for 'Must-Win' accounts in the EMEA.

Requirements

Proven success driving pipeline generation and integrated multi-channel campaigns within the EMEA region.
Extensive experience managing event logistics, budgets, and post-event reporting.
Proficiency in Salesforce and Marketing Automation platforms (e.g., Marketo, HubSpot, or 6sense/Demandbase) to track campaign performance and manage lead flow
Strong ability to collaborate across product, marketing, and sales leadership.
Fluency in English; German-speaking abilities are highly preferred.

Nice to Have

German-speaking abilities are highly preferred.

Copado

3.4 Glassdoor

Copado is the leader in AI-powered DevOps for Salesforce and business applications. Backed by Insight Partners, SoftBank, IBM, Capgemini and Salesforce Ventures, Copado delivers Org Intelligence to simplify complexity and bring clarity to enterprise delivery. Copado unifies planning, building, testing and releasing on Salesforce with built-in trust, automation and governance. More than 1,750 global brands — including Coca-Cola, Medtronic, T-Mobile and Volkswagen — use Copado to accelerate digital transformation, achieving 20x more frequent releases, 95% less downtime, 10x faster testing and 20% greater productivity.

Founded in 2013

Chicago, Illinois, USA

555 employees (44 in marketing)

www.copado.com

56% recommend to a friend

52% CEO approval