Sr Manager, Brand Integrity - Squishmallows

London, UK (Unknown)

Salary Not AvailableSenior Level7+ years expPermanent

Posted 3 weeks ago

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Job Summary

Own brand aligned creative direction for licensed products by turning trend and consumer data into age and channel specific concepts, while coordinating with licensees and internal teams to meet deadlines and protect brand integrity.

  • Own cross functional creative direction and licensee collaboration to align on brand identity and product stories.
  • Shape channel differentiated creative and packaging guidance across multiple age groups and retail partners.
  • Ensure timely asset delivery and calendar management to meet licensee timelines.

Job Description

Responsibilities

  • Act as the primary creative contact for assigned licensees; lead regular meetings, share feedback, and provide direction that reflects brand standards and market trends.
  • Translate trend insights and consumer data into differentiated, brand-aligned creative strategies tailored to various customer age ranges and retail channels.
  • Ensure product differentiation by channel and support the retail strategy through informed creative oversight.
  • Strong Graphic design skills to help our partners with creative solutions.
  • Review and comment on product designs, packaging, and marketing collateral to ensure alignment with brand identity and age-appropriate appeal.
  • Review product and packaging submissions, articulate clear direction to ensure brand integrity is preserved.
  • Collaborate cross-functionally with retail, marketing, social, global events, and business teams to maintain alignment and elevate brand presence.
  • Monitor product approval calendars, manage deadlines, and support on-time delivery of assets and reviews.
  • Meet licensee timelines and provide clear creative direction, work at a fast pace to achieve both.
  • Curate creative that reflects a brand-right elevated products (mock-ups) to inspire licensees and influence product collections.

Requirements

  • Bachelor's degree in marketing, design, business, brand management or another related field is a plus.
  • 7+ years of experience in brand, marketing, licensing (or another related field) in a consumer goods industry, ideally in a design-focused or creative strategy role.
  • 3+ years of experience in a leadership role.
  • Adobe Creative Suite Expertise is a must (Adobe Illustrator, Photoshop).
  • Experience collaborating cross-functionally and leading creative conversations with external partners or licensees.
  • Strong knowledge of branding principles.
  • Skilled in managing multiple projects and priorities in a fast-paced environment.
  • Proven experience managing or mentoring junior team members, with the ability to delegate effectively, provide feedback, and support team development.
  • Strong mass and specialty market design awareness; ability to interpret trends across multiple age groups and categories.
  • Strong understanding of manufacturing constraints and product development cycles.
  • Experience designing across multiple age groups and product categories.
  • Excellent organizational, time management, and communication skills (both written and verbal).
  • High attention to detail, adaptability, and ability to work independently or in a team setting.
  • Proactive, collaborative, and solutions-oriented.
  • Passion for design, trend forecasting, and brand building.
  • Strong presentation skills, comfortable presenting creative direction and brand decisions to internal stakeholders and external partners.
  • Embodies the company values: humility, passion, and a collaboration.
  • Prior experience in the toy industry a plus.

Nice to Have

  • Prior experience in the toy industry a plus.

Benefits

  • Basic medical insurance that is 100% company-paid for employees and their children
  • Employee basic life and AD&D insurance
  • 401(K) retirement program with Jazwares matching up to 4%
  • Short and long-term disability
  • Tuition reimbursement
  • Flexible work schedule: Monday-Thursday on-site, optional WFH on Fridays, up to 20 remote days per year
  • Time Off for vacation and sick leave
  • Volunteer opportunities up to 16 hours/year via Jazwares Cares

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