Responsibilities

• Full Campaign Ownership - Brief to Results: Own the end-to-end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post-campaign analysis
• Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success criteria - ensuring every activation has a "why" before it has a "what"
• Lead post-campaign debriefs with retailers and KAMs, delivering honest performance assessments with clear learnings and next-step recommendations
• Act as a strategic challenger and advisor to Key Account Managers and retail partners - questioning proposed activations, stress-testing mechanics, and pushing for executions that are genuinely optimised for conversion
• Build and present the commercial case for eCommerce activations to retailers and internal stakeholders, articulating the benefit of each initiative with data-backed rationale
• Bring retailers along on best practice - coaching partners on what high-performing digital shelf and on-site activations look like, and why it matters to their own metrics
• Design and execute on-site retailer campaigns across sponsored placements, brand stores, A+ content, homepage features, promotional events (e.g. Prime Day, Black Friday), and editorial placements
• Manage campaign implementation directly within retailer portals and platforms, ensuring assets, copy, and targeting are optimised at launch and adjusted in-flight based on performance signals
• Define and manage retail media investment within allocated A&P budgets, making real-time decisions on spend allocation based on performance data
• Own digital shelf standards across EU markets - copy, imagery, video, enhanced content - ensuring SEO optimisation across retailer platforms and search engines

Requirements

• Significant hands-on experience managing eCommerce marketing campaigns with major retail partners (Amazon, Zalando, MediaMarkt, Fnac, Smyths, or similar Pureplay/omnichannel retailers)
• Proven track record of owning the full activation lifecycle - originating, challenging, and optimizing them
• Strong commercial acumen: comfortable building business cases, managing A&P budgets, and defending investment decisions with data
• Confident communicator who can challenge retailers and senior internal stakeholders with credibility backed by evidence
• Solid understanding of retail media platforms, on-site merchandising mechanics, and sponsored advertising within retailer ecosystems
• Strong SEO and content optimisation capability across retailer platforms
• Fluency in English required; additional European languages are a plus
• Bachelor's degree in Marketing, Business, or related discipline

Preferred

• Experience with PIM systems (e.g. Stibo)
• DAM platforms
• SAP or Showpad
• Additional European languages (French, Spanish, Italian, German)
• Solid knowledge of retail media platforms and sponsored advertising within retailer ecosystems

Benefits

• Health & Wellness: Medical, Dental, and Vision Insurance
• Time Off to Recharge: Paid Vacation & Holidays
• Financial Well-being: Generous 401(k) Match
• Life & Family Support: Paid Parental Leave
• Giving Back: Volunteer & Employee Giving Programs
• Level Up Your Skills: Tuition Reimbursement
• Exclusive Perks: Product Discounts & More!