Responsibilities

• Strategy leadership: Lead the development of best-in-class social strategies that are firmly rooted in clients’ overall business and brand objectives, incorporating the latest trends and best practices. Drive demand for the strategy department's services internally and externally (part of this will be through the consistent delivery of the teams’ exceptional strategic work).
• Client relationship management: Build and maintain strong relationships with clients to deeply understand their business, target audience and brand ethos, and formulate campaigns that resonate and yield results. Quickly and intuitively uncover client business challenges, mine for unique insights, and develop innovative social and content strategies that uniquely solve those challenges in social and build their brand.
• Team leadership & collaboration: Line manage a team of brilliant strategists and foster collaboration, curiosity and best-in-class delivery of strategy. Mentor the team through the development of their strategies, providing feedback and counsel. Offer mentorship and guidance to junior team members, cultivating their skills and fostering career growth. Partner with internal teams—creative, account, and media—to ensure campaign integration aligns with overall brand strategy. Craft briefs that distil that strategic thinking into clear direction for creative teams.
• Thought leadership & industry influence: Emerge as a thought leader both within the agency and the industry at large, sharing insights, trends, and best practices with teams and clients. This may involve contributing to group-level thought leadership as well as championing social-first thinking within the agency. Push traditional thinking and develop unique social narratives. Stay abreast of industry trends, platform updates, and emerging technologies to establish yourself to senior clients and agency colleagues as a thought leader in social.
• Social excellence & innovation: Support the Social Excellence Lead by contributing to the ideation, development and implementation of game-changing social initiatives. Think laterally about how to uncover unique insights by working closely with our in-house Marketing Science partners to test hypotheses. Stay updated on the latest trends, technologies, and tools in influence and social marketing, applying and scaling this knowledge to clients to enhance campaign performance.
• New business & pitch support: Contribute to new business pitches and proposals, infusing creative and strategic ideas to differentiate Ogilvy (this will be on an ad-hoc basis and dependant on resource).