Social Media Strategist at SKYWITHCLASS | London, UK

SKYWITHCLASS

Social Media Strategist

London, UK (Remote)

Salary Not AvailableMid Level4+ years expPart time

Posted 2 months ago

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Job Summary

Own the organic social engine for a luxury travel brand, shaping formats, testing hypotheses, and driving high-reach growth with a founder-led pace; you’ll translate platform trends into scalable content, review performance, and keep the strategy aligned with premium purchase funnels.

Content strategy and formats: define 3–5 formats, set KPIs, and guide the producer briefs.
Performance-driven iteration: review data weekly and decide which formats to scale or kill.
Founder-facing collaboration: monthly strategy reviews and close partnership with the founder to stay aligned on vision and priorities.

Job Description

Responsibilities

Build and maintain the organic content strategy across TikTok and
Instagram
Define 3-5 content formats to test, with clear hypotheses and KPIs
Review weekly performance data and recommend which formats to scale or kill
Write hook frameworks and content briefs for the in-house producer
Monthly strategy review with the founder
Stay current on platform algorithm changes, premium travel trends, and competitor activity

Requirements

4+ years of experience leading organic social for a premium travel, hospitality, or DTC brand (examples of relevant backgrounds: Aman, Belmond, Soho House, Rosewood, Going, Away, Oura, Liquid Death, or
similar)
Demonstrable track record of growing an organic social channel from low to high six-figure or seven-figure monthly reach
An active personal social media presence
Comfort working directly with a founder, asynchronously, without intermediary management layers
Strong understanding of high-consideration purchase funnels — not impulse DTC
Fluent English

Preferred

Experience in luxury travel or premium hospitality specifically
Familiarity with AI video tools (Runway, Higgsfield, Kling)
Experience working with founder-led brands

SKYWITHCLASS

Thanks to our 10+ years of experience, leading air carriers entrust us with exclusive discounts, which enable our team to work closely with them and secure heavily discounted prices that we are able to pass on to you. With savings of up to 70%, you can indulge in the luxury of business and first class travel without breaking the bank.

Founded in 2020

Hallandale Beach, Florida, USA

16 employees (6 in marketing)

skywithclass.com