Social Media Specialist

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive social media presence for care-home programs by creating templates, coordinating agency campaigns, and using CRM data to target ads while safeguarding reputation and supporting PR.

  • Social content creation and scheduling across templates, community engagement, and brand-led formats
  • Campaign planning and delivery with an agency, backed by CRM-driven targeting
  • Weekly reporting and stakeholder coordination to optimize social impact

Job Description

Responsibilities
  • Write social media templates for our care home admins to use on their pages including community engagement templates and brand led templates that showcase our USPs and offer
  • Writing and scheduling weekly posts through our social media management tools
  • Producing weekly social media round-ups and monthly social media reports
  • Working inconjuction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest
  • Utilise data from our CRM to better target our potential customers through social advertising
  • Liaising with our Customer Service Manager and PR team as required to support on any social or PR issues to protect our reputation
  • Assisting with ad-hoc digital projects, campaigns, initiatives, or events
Requirements
  • proven marketing experience and management of brand profiles within social media including social advertising
  • excellent written communications skills
  • experience of using Brandwatch (or similar) and social media monitoring tools
  • experience of utilising data from CRM platforms to improve the targeting of our social media campaigns
  • strong attention to detail and can-do approach; organisational and prioritising skills; ability to work on several projects at the same time
  • initiative, interpersonal skills and ability to work well as part of a team
  • degree (advantage but not essential)
Preferred
  • If you have a degree that would be an advantage, but isn’t essential.
Benefits
  • contribution pension scheme
  • free training and development
  • plenty of opportunity to grow your career in a large organisation with a warm and supportive environment
Barchester Healthcare logo

Barchester Healthcare

Founded in 1992, Barchester started with just one care home. Today, we're proud to have over 260 care homes and six independent hospitals across England, Scotland and Wales that continually meet and exceed all relevant regulatory compliance standards. We deliver exceptional levels of care to over 13,000 residents and patients and we employ over 18,000 dedicated people across the entire organisation.We have continued to remain at the forefront of the UK’s private healthcare sector by providing award-winning care and investing in our employees through training, continuous development and sector-leading rewards packages. We are also proud to be an Above National Living Wage Employer. With an extensive new build growth plan in place, we’re on track to opening 10 new care homes each year, for the next five years. But we can’t continue to thrive without the right people.We promote equal opportunities to our prospective and existing employees and display the Disability Confident logo with pride. We are also the only healthcare provider to be accredited as one of the best companies to work for in the UK by the Best Companies b-Heard Survey. With an array of awards and achievements under our belt, we know that we wouldn’t be where we are today without our people.Our residents, patients and their loved ones rely on us to deliver outstanding person-centred care and support, 24 hours a day, 365 days a year. In fact, every single role across our homes, hospitals and support functions is pivotal in shaping the future of our organisation.

Founded in 1992
London, England, GBR
5.8K employees

Traffic Signals

Monthly Visitors
105.8K
Traffic Source Mix
Search
56.5%
Direct
29%
Referral
12.6%
Social
1.2%
Paid
0.7%

Headcount Trend

Current headcount: ~5.8K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1