Responsibilities

• Develop and execute comprehensive digital marketing campaigns across various platforms including social media, email, and search engines.
• Manage content creation and optimise website content using SEO best practices on platforms such as WordPress.
• Oversee social media management, including scheduling posts, engaging with followers, and analysing performance metrics.
• Utilise Google Ads and Google Analytics to monitor campaign performance, optimise ad spend, and improve ROI.
• Conduct market research to identify trends, competitor strategies, and new opportunities within B2B marketing sectors.
• Create compelling copy for advertisements, blogs, newsletters, and other digital content aligned with brand voice.
• Coordinate with cross-functional teams to ensure seamless project management and timely delivery of campaigns.
• Analyse campaign data to generate insights that inform future marketing strategies and optimise ongoing efforts.
• Manage email marketing campaigns using various tools to nurture leads and maintain customer relationships.
• Lead initiatives in B2B marketing efforts, fostering strong relationships with partners and clients through targeted outreach.

Requirements

• Proven experience in digital marketing management with a strong understanding of SEO, social media management, Google Ads, Google Analytics, and email marketing tools.
• Proficiency in Adobe Photoshop for content creation alongside WordPress website management skills.
• Strong organisational skills with the ability to manage multiple projects simultaneously under tight deadlines.
• Excellent communication skills in English, both written and verbal.
• Demonstrable leadership qualities with experience in project management and team coordination.
• Analytical mindset with the ability to interpret data insights using analysis skills to inform decision-making.
• Proficiency in Microsoft Office suite including Excel, PowerPoint, and organisational tools such as Microsoft Teams or similar platforms.
• Knowledge of IT systems relevant to digital marketing activities.
• Strong copywriting skills with attention to detail in content development tailored for B2B audiences.
• Effective time management skills ensuring efficient workflow across diverse tasks. This role offers an exciting opportunity for a motivated digital marketing professional eager to make a significant impact within a forward-thinking organisation.

Benefits

• Company pension
• On-site parking