Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand goals and target audiences.
• Create, curate, and schedule engaging content across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage daily social media activities including posting updates, responding to comments, and engaging with followers to build a vibrant online community.
• Monitor social media trends, analytics, and performance metrics to optimize campaigns and improve engagement rates.
• Collaborate with cross-functional teams such as marketing, PR, and creative to ensure consistent messaging and branding.
• Conduct outreach for collaborations with influencers, partners, and media outlets to amplify campaign reach.
• Maintain a clear understanding of social media policies and best practices related to public relations and brand reputation management.

Requirements

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft compelling messages tailored for diverse audiences.
• Knowledge of public relations principles and how they integrate with social media efforts.
• Strong organizational skills to manage multiple projects simultaneously while meeting deadlines.
• Analytical mindset with the ability to interpret data from social media analytics tools for continuous improvement.
• Creative thinker who can generate innovative ideas for content and engagement strategies.

Preferred

• Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social is preferred.