Responsibilities

• Campaign Architecture: Strategy, setup, execution, and optimisation of full-funnel paid Meta (Facebook & Instagram) campaigns.
• AI & Ad Tech Optimisation: Utilise Meta's Andromeda AI and advanced algorithmic features to maximise targeting efficiency, budget allocation, and creative variations.
• Data Analysis: Monitor ROAS, CPA, CTR, and conversion rates, turn data into actionable insights and iterate on campaign structures.
• A/B Testing: Maintain a rigorous testing roadmap for audiences, hooks, landing pages, and creative formats.
• End-to-End Content Production: Concept, script, and design high-converting ad creatives (statics, carousels, and video briefs/edits).
• Design Mastery: Use Figma to produce polished, brand-aligned visual assets rapidly.
• Direct-Response Copywriting: Write compelling ad copy tailored to different audience segments and stages of the funnel.

Requirements

• Experience: 3+ years of hands-on experience managing paid Meta campaigns with a proven track record of scaling budgets profitably.
• Technical Savvy: Deep familiarity with Meta Ads Manager, Pixel setup, Conversions API, and an understanding of how to leverage Meta's internal AI tools (including Andromeda AI).
• Design Portfolio: A strong portfolio demonstrating your ability to create ad assets that stop the scroll and drive conversions.
• Education: Bachelor's (Required)
• Experience: Paid Social Media: 2 years (Required)
• Language: English (Required)
• Education: Bachelor’s (Required)
• Experience: Paid Social Media: 2 years (Required)
• Language: English (Required)
• Work Location: In person

Preferred

• Video Editing: Proficiency in editing short-form video content using tools such as Adobe Premiere Pro, CapCut, or similar, with a strong sense of pacing, hooks, and retention for direct-response formats.
• Photography Skills: Ability to shoot and retouch product or campaign photography to a professional standard, reducing reliance on third-party photographers for quick-turnaround content needs.