Responsibilities

• Assist in developing and executing social media campaigns across platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create compelling content including posts, stories, videos, and graphics that align with brand messaging and audience interests.
• Monitor social media channels for engagement opportunities, respond to comments and messages promptly, and foster positive community interactions.
• Support the planning and execution of online promotional events and collaborations with influencers or partners.
• Track and analyze social media performance metrics to evaluate campaign effectiveness and suggest improvements.
• Contribute to public relations efforts by drafting press releases, media pitches, and engaging with media outlets as needed.
• Stay updated on social media trends, platform updates, and best practices to keep our strategies innovative and effective.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Public Relations, or a related field.
• Demonstrated interest in social media management and digital marketing.
• Strong written communication skills with an eye for engaging storytelling.
• Ability to work independently as well as collaboratively within a team environment.
• Enthusiastic about learning new skills and staying current with industry trends.

Preferred

• Basic knowledge of social media platforms’ features, analytics tools, and content creation software is preferred.