Responsibilities

• Campaign Management: Develop, plan, and execute comprehensive social media campaigns across key platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
• Content Creation: Produce compelling content tailored to target audiences, including copy, graphics, short-form videos, and infographics.
• Website Management: Update, optimise, and maintain our WordPress website to ensure content remains fresh, visually appealing, and user-friendly.
• Landing Page Development: Design, build, and optimize custom landing pages (using WordPress page builders or integrated marketing tools) to support social campaigns and drive lead conversion.
• Community Engagement: Monitor social channels daily for engagement opportunities, responding promptly and professionally to comments, direct messages, and reviews.
• Analytics & Reporting: Track key performance metrics across social platforms and website landing pages, generating reports to optimize future campaigns.
• Brand Consistency: Maintain a consistent brand voice, tone, and visual identity across all digital touchpoints and web pages.
• Public Relations: Support PR initiatives by cultivating positive relationships with media outlets, industry influencers, and online communities.
• Industry Insights: Stay up-to-date with emerging social media trends, WordPress tools, and digital marketing best practices.

Requirements

• Proven experience in a social media management, digital marketing, or web content role
• Hands-on experience using WordPress to manage content, update pages, and make site improvements
• Demonstrated ability to design and build landing pages that drive user engagement and conversions
• Strong written and verbal communication skills with a knack for storytelling and copywriting
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• A creative eye for visual design and strict attention to brand consistency
• Ability to interpret analytical data (social metrics, web traffic) and adjust strategies accordingly
• Excellent organisational and time-management skills with the ability to handle multiple campaigns concurrently

Preferred

• Familiarity with popular WordPress page builders (e.g., Elementor, Divi) or basic HTML/CSS
• Solid understanding of core PR principles and online community management
• A degree or recognized qualification in Marketing, Communications, Web Design, or a related field

Benefits

• Company pension scheme
• Employee mentoring program
• Free on-site parking