Responsibilities

• Develop, implement, and manage comprehensive social media marketing campaigns across various platforms.
• Create compelling content tailored to target audiences, including graphics, videos, and written posts.
• Monitor, analyse, and report on social media performance metrics to optimise engagement and reach.
• Engage with followers, respond to comments, messages, and reviews in a professional manner.
• Coordinate with other departments to ensure consistent brand messaging and promotion of company initiatives.
• Foster positive relationships with online communities and influencers to expand brand awareness.
• Stay updated on the latest social media trends, tools, and best practices to keep strategies current and effective.
• Manage public relations activities related to social media presence, including handling crisis communications when necessary.

Requirements

• Proven experience in social media management or digital marketing roles.
• Strong understanding of public relations principles and practices.
• Excellent written and verbal communication skills with a keen eye for detail.
• Proficiency in social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Ability to analyse data using social media analytics tools to inform strategy adjustments.
• Organised with the ability to manage multiple projects simultaneously under tight deadlines.
• Creative thinker with a passion for storytelling through digital channels.
• Prior experience working in a team environment is preferred but not essential. This role offers an excellent platform for individuals eager to develop their career in social media marketing while contributing meaningfully to organisational growth through innovative digital engagement strategies.

Benefits

• Casual dress