Social Media & Marketing Campaign Executive

London, UK (Hybrid)

Salary Not AvailableMid LevelPermanent

Posted 2 months ago

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Job Summary

Own the end-to-end social presence across organic and paid channels for GTI brands and client campaigns, driving content creation, campaign operations, performance analysis, and ambassador-led activations to lift engagement and outcomes.

  • Own end-to-end social content planning and scheduling across LinkedIn/Instagram/TikTok, ensuring brand consistency and platform-specific optimization.
  • Lead paid social campaigns from targeting to reporting against KPIs.
  • Coordinate client campaigns, ambassador programs, and event-driven activations with performance-driven insights.

Job Description

Own the end-to-end social presence across organic and paid channels for GTI brands and client campaigns, driving content creation, campaign operations, performance analysis, and ambassador-led activations to lift engagement and outcomes.

  • Responsibilities: Plan, create, and schedule organic social media content across LinkedIn, Instagram, TikTok, and other platforms for both Group GTI brands and client campaigns, maintaining brand consistency and optimising for platform-specific engagement metrics.
  • Responsibilities: Execute paid social media campaigns end-to-end, including audience targeting setup on platform, support with creative brief development, ad copy and asset coordination, budget monitoring, and performance tracking against agreed KPIs (CPM, CPC, engagement rate, conversions).
  • Responsibilities: Deliver monthly client social media retainers and project work including content calendars, copywriting, asset sourcing/creation, community management responses, and regular performance reporting with actionable insights and recommendations.
  • Responsibilities: Attend client locations as necessary with the Marketing Operations Team to support filming, content creation and activities for client campaigns.
  • Responsibilities: Manage social media campaign operations including briefing designers for social assets, coordinating approval workflows with clients, scheduling posts via social management platforms (e.g., Hootsuite, Sprout Social), and maintaining content libraries and asset banks.
  • Responsibilities: Monitor and report on social media performance across organic and paid activity, producing weekly/monthly analytics reports, identifying trends and opportunities, conducting competitor social audits, and presenting insights to inform future campaign strategy.
  • Responsibilities: Collaborate with Student Success and Events teams to amplify event promotion, ambassador campaigns, and student engagement initiatives through targeted social media activation, live event coverage, and user-generated content campaigns.
  • Responsibilities: Successful administration of client marketing campaigns, ambassadors and paid media channels
  • Responsibilities: Assist in the coordination and administration of marketing campaigns across EMEA, supporting activity across email, social, campus, and digital channels.
  • Responsibilities: Help organise logistics and campaign materials for ambassador programmes and student-facing activations.
  • Responsibilities: Provide hands-on support during key campaign phases, including onboarding, training, and briefing of ambassadors.
  • Responsibilities: Attend campus activations, as necessary, with the rest of the Marketing Operations Team for client roadshows.
  • Responsibilities: Maintain campaign trackers, timelines, and documentation to support smooth delivery and reporting.
  • Responsibilities: Help with campaign invoicing, budgeting processes, and ambassador payments in coordination with the Marketing Campaign Manager.
  • Responsibilities: Work closely with internal stakeholders to ensure campaign assets, schedules, and deliverables are managed effectively including using AI tools to automate the delivery of workflows and process where possible.
  • Responsibilities: Work with the Marketing and Attraction manager to successfully administrate bookings and content for paid media channels on behalf of clients.
  • Responsibilities: Ambassadors are recruited, trained, and managed effectively
  • Responsibilities: Support the recruitment, onboarding, and day-to-day coordination of student brand and digital ambassadors including writing briefings and messaging for the ambassadors.
  • Responsibilities: Maintain clear records of ambassador activity, manage communications, and assist in responding to queries or challenges.
  • Responsibilities: Assist with scheduling, incentive tracking, and performance reporting across all ambassador-led campaigns.

Requirements

  • Requirements: Organised and reliable – you’re someone who takes pride in staying on top of things, hitting deadlines, and keeping track of the details.
  • Requirements: A clear communicator – whether it’s writing a message to a student ambassador or jumping on a quick call with a team member, you’re comfortable communicating clearly and professionally.
  • Requirements: A team player – you’re happy to support others, ask for help when needed, and contribute to a positive, collaborative environment.
  • Requirements: Eager to learn – you’re excited by the idea of working in marketing, open to feedback, and ready to build your skills through real hands-on experience.
  • Requirements: Adaptable and proactive – when things change (as they often do in campaigns), you stay calm, ask questions, and look for solutions.
  • Requirements: Student-Centric – you understand what matters to students and how to speak their language, whether through email, social media, or face-to-face engagement.
  • Requirements: Strong organisational skills with the ability to manage multiple tasks and deadlines at once
  • Requirements: Excellent attention to detail and a proactive approach to problem-solving.
  • Requirements: Good written and verbal communication skills, confident working with a range of people.
  • Requirements: Comfortable using basic tools such as email, spreadsheets (e.g. Excel or Google Sheets), and presentation software.

Nice-to-have

  • Nice-to-have: It would be great but not essential if you have Experience in a university society, part-time job, or volunteer role.
  • Nice-to-have: Created content or have experience with social media management.
  • Nice-to-have: Video editing or social media design skills.
GROUP GTI logo

GROUP GTI

3.9 Glassdoor

Our mission is to help students realise their potential in the world of work through technology, content and tools. That’s not an easy thing. We believe in understanding students and partnering with employers, universities, schools and other technology providers.It’s about students finding the right role and employers finding the most suitable candidates. But it’s more than that – it’s about helping young people discover options, develop and build confidence.Comprised of targetconnect, targetjobs, gradireland, Recruiting Solutions and Cibyl, GTI supports universities in delivering world-class service while connecting employers with their future talent.Today the GTI network includes 1.6+ million students and recent graduates, 90+ educational institutions and 100,000 employers across the UK, Ireland and globally. Learn more about GTI at www.groupgti.com

Founded in 1988
London, England, GBR
205 employees (27 in marketing)
81% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
190.9K
Traffic Source Mix
Search
16.1%
Direct
56.7%
Referral
23.5%
Social
1.7%
Paid
1.8%

Headcount Trend

Current headcount: ~205

Marketing Team

Marketing Team Size
22 (11% of company)

Funding

Total Funding
$32.5M
Last Raise
$32.5M
Private Equity, 7 years ago

Funding History

  • Mar 2019
    Private Equity
  • Jun 2006
    Private Equity • $32.5M