Responsibilities

• Own and run Starknet's and Starknet Foundation's social channels (X, blog, LinkedIn, Telegram), keeping posting and engagement consistently high quality.
• Turn marketing strategy, ecosystem narratives, and campaign direction into clear, on-brand content (both long and short form) for crypto-native, technical, and consumer audiences alike.
• Manage the social content calendar and incoming requests across the organization. This requires real organizational skill and comfort with project-management tools, not just content instincts.
• Be the go-to point for ecosystem social activity: field requests from partners and decide how and when to spotlight launches, events, and key moments.
• Build and run channel-specific posting strategies that balance planned content with real-time, reactive engagement.
• Track conversations, trends, and sentiment across the ecosystem and broader crypto space, and use performance data to continuously sharpen content and strategy.
• Engage directly with the community: responding, contextualizing, and escalating thoughtfully and credibly.
• Partner closely with GTM, Growth, Product, and other teams to keep social execution aligned with broader Foundation priorities.
• Help shape and evolve Starknet's brand voice on social alongside the greater Marketing team.

Requirements

• Deep understanding of Starknet's place in the market: its strengths, trade-offs, and how to talk about them credibly with audiences beyond retail crypto users.
• Strong, well-informed opinions about what performs on Crypto Twitter and what actually serves the brand - with the judgment to tell the two apart.
• 3+ years of hands-on social media marketing experience, ideally in crypto/web3.
• Solid working knowledge of blockchain and DeFi fundamentals (AMMs, staking, governance, lending, the L2 landscape) - enough to engage technical audiences with confidence.
• A strong, versatile writer who can translate complex ideas into content that lands across a range of audiences.
• Experience operating social channels in fast-moving environments, including reactive posting and real-time engagement.
• Comfortable with social analytics and monitoring tools, using data to guide content and channel decisions.
• A highly reliable, organized operator who can manage multiple threads without losing sight of the details.
• Confident owning execution independently, while staying collaborative and coordinated with the wider team.
• Comfortable being a visible presence for the brand - hosting Spaces, replying from the account, and engaging actively on CT.