Responsibilities

• Deeply understand platform algorithms (TikTok, YouTube, Instagram). You will spot trends, sounds, and formats in real time, pitching immediate, actionable angles to the creative team under the guidance of the Head of Social.
• Run weekly and monthly performance reports on what worked, what did not, and—crucially—why. You will replace guesswork with hard metrics to help guide our content pipeline.
• Implement growth tactics to scale our audience, tracking watch time, viewer retention, Click-Through Rates, and share ability across all platforms.
• Translate audience retention graphs and drop-off rates into practical feedback for our editors (e.g., 'We lose 30% of viewers at the 3-second mark; we need a stronger visual hook here next time').
• Execute testing on titles, thumbnails, hooks, and posting schedules to constantly squeeze better performance out of every upload.
• Ensure all platforms are up to date, refreshing bios, updating links, and maintaining YouTube channel layouts in line with our performance insights.

Requirements

• Experience in a dedicated social media, growth, or platform analytics role, reporting into a broader marketing or social team.
• Solid understanding of short-form and long-form distribution mechanics (retention curves, SEO, CTR, and platform-specific ranking factors).
• Clear communication skills: The ability to pull data and turn it into simple, actionable insights for both the Head of Brand and the creative production team.

Benefits

• 1-to-1 Wellbeing & Performance Coaching: Mindset matters. Access ongoing, professional coaching designed to help you manage pressure, build resilience, and perform at your best.
• We have ditched the corporate fluff. Expect a high-energy, supportive environment where people genuinely care about how you feel at work.
• Offsites & Creative Away Days: Step away from the desk. We host regular team offsites, creative brainstorming sessions, and social days to keep the team aligned and inspired.
• Celebrating Every Win: From minor milestones to massive project wrap-ups, we always make time to pause, recognise great work, and celebrate what we achieve together.
• A Lively, Fun-First Office: Work should not feel like a chore. We have built a vibrant office space filled with people who are passionate about what they do.