Responsibilities

• Manage Heron Foods' social media channels, ensuring content is engaging, relevant and aligned to brand guidelines.
• Develop and deliver social media strategies that increase brand awareness, audience engagement and customer loyalty.
• Create compelling content, including photography, video and written copy, tailored to different social platforms and audiences.
• Plan and schedule social media activity in line with the wider marketing and trade plan.
• Monitor social media trends and identify opportunities to enhance content and audience engagement.
• Manage online communities by responding to customer comments, messages and user-generated content.
• Work closely with internal teams to capture and promote product launches, seasonal campaigns and business initiatives.
• Analyse social media performance and provide insights and recommendations to improve results.
• Build relationships with content creators, local communities and relevant partners to extend brand reach.
• Support the development of store-level social media content and best practice guidance.

Requirements

• Previous experience managing social media accounts, preferably for a retail or consumer facing brand.
• A strong understanding of major social media platforms, including Facebook, Instagram and TikTok.
• Excellent content creation skills, including photography, video creation, copywriting, and experience using design tools such as Canva to create engaging social content.
• Experience using social media scheduling, monitoring and analytics tools.
• A full UK driving licence and willingness to travel across our store estate to create content, capture photography and video, and bring the Heron Foods brand to life on social media.
• Strong analytical skills and the ability to translate data into actionable insights.
• Creativity, enthusiasm and a passion for identifying new content opportunities.
• Excellent organisational and time-management skills, with the ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills.
• A customer-focused mindset and a genuine interest in understanding what engages audiences online.

Benefits

• Salary £30,000 - £35,000, dependent on experience.
• 30 days annual leave, with the option to purchase additional days.
• Company pension scheme.
• 24/7 access to an Employee Assistance Programme.
• Online GP access for you and your family.
• Employee discounts across Heron Foods and B&M stores.
• Access to a wide range of savings and discounts through BenefitHub.