Responsibilities

• Develop and implement comprehensive social media strategies aligned with organizational goals to maximize reach and engagement.
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels daily to respond promptly to comments, messages, and inquiries, fostering positive community interactions.
• Analyze performance metrics using social media management tools to assess campaign effectiveness and optimize future content.
• Collaborate with marketing, PR, and creative teams to ensure consistent messaging and branding across all digital channels.
• Stay up-to-date with the latest social media trends, tools, and best practices to keep our organization at the forefront of digital innovation.
• Manage online reputation by proactively addressing feedback and maintaining a positive brand image.

Requirements

• Proven experience in social media management or digital marketing with a strong portfolio of successful campaigns.
• Excellent written communication skills with the ability to craft engaging and clear content tailored for diverse audiences.
• Knowledge of public relations principles to effectively manage online reputation and community relations.
• Familiarity with social media analytics tools such as Hootsuite, Sprout Social, or native platform insights for data-driven decision making.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• Creative mindset with an eye for visual storytelling and branding consistency.
• Ability to work independently as well as collaboratively within cross-functional teams.