Responsibilities

• Develop and execute a social media strategy for Instagram to increase brand awareness and engagement.
• Create, edit, and publish high-quality content, including reels, stories, photos, and videos that highlight our menu items, events, and behind-the-scenes moments.
• Monitor social media trends and implement best practices to ensure our content remains fresh and relevant.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
• Collaborate with the marketing team to align social media efforts with overall marketing strategies and campaigns.
• Track and analyze the performance of social media posts, using insights to optimize future content and strategies.
• Stay up-to-date with the latest features and updates on Instagram and TikTok to leverage new tools for content creation and engagement.

Requirements

• Proven experience as a Social Media Manager or similar role, with a strong portfolio of past social media work.
• Excellent knowledge of Instagram and TikTok, including their algorithms, features, and best practices.
• Proficient in content creation tools and software (e.g., Adobe Creative Suite, Canva, InShot).
• Strong photography and videography skills, with an eye for aesthetics and detail.
• Creative mindset with the ability to generate original ideas and concepts.
• Excellent communication and writing skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred

• Passion for food and the street food industry is a plus.

Benefits

• Competitive salary and benefits package.
• Flexible working hours with opportunities for remote work.
• A dynamic and supportive work environment.
• Opportunities for professional growth and development.
• The chance to be part of a growing and exciting street food business in Edinburgh.
• Company pension
• Flexitime
• Work from home