Responsibilities

• Own and architect the regional social media strategy and the end-to-end social program framework that translates regional business priorities into multi-year, audience-centric initiatives
• Provide strategic oversight of how we activate priorities across varied social media platforms including LinkedIn, X, Facebook and YouTube.
• Lead the development of social media capability across the region by designing and delivering enablement programs, onboarding COE playbooks into the region and strategic decision frameworks for marketing teams.
• Provide ongoing strategic counsel, lead capability-building workshops and performance reviews, and establish clear governance and escalation pathways to confidently integrate social media into broader marketing strategies.
• Serve as a senior advocate for social media with UK based global leaders, regional business and marketing leadership by presenting strategic business cases, opportunity assessments and governance requirements.
• Play a key role in Marsh around-the-sun brand reputation management and crisis management process on social media.
• Introduce and establish the regional measurement and performance management framework for social media aligned to enterprise framework.

Requirements

• Proven in-depth experience and practical knowledge of primary B2b social media platforms, especially LinkedIn, Facebook and X.
• Strong knowledge and hands on experience working with social media publishing platforms and analysis tools
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Monitor and manage reputation risk in social media and be proactive in mitigating impact
• In-depth knowledge of social media platforms and an understanding of how to apply them in a manner that is fitting to business goals
• Proven ability to work both in a team setting, as well as independently drive programs
• Strong time management and organizational skills, and very high attention to detail
• You are a problem-solver, critical thinker, and creative, who is well versed in managing multiple projects in a fast-paced environment.

Preferred

• Experience of working in a large, matrix organisation
• Previous experience of working with paid social media campaigns
• Previous experience from professional or financial services

Benefits

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.