Responsibilities

• Develop and oversee the creation and distribution of static content across social channels - designed to engage Gen Z and Millennial audiences.
• Monitor news, trends and online conversations - understanding how to treat them and move them on for social.
• Champion a test-and-learn culture, using platform data, trends, and insights to drive creative decisions and constant innovation.
• Use data and analytics to inform decisions on commissioning of content and best practice guidance. Be ready to share these insights with internal stakeholders from time to time.
• Collaborate closely with production, design, and talent teams to deliver high-quality, on-brand creative assets at scale.
• Help define and elevate the creative identity and visual language of Metro UK, ensuring a consistent and distinctive editorial voice.
• Maintain expert-level knowledge of evolving social media trends, platform algorithms, content performance metrics, and audience behaviour.
• Evolve output and develop new formats as required with the original team.
• Understand legal covenants such as the UK Editors’ Code of Practice, media law, copyright law and editorial guidelines in the UK and globally

Requirements

• Experience: Proven track record (3+ years preferred) in a Social Media Manager, or Social Lead role within a major media publisher, social platform, or leading digital/creative agency.
• Social Expertise: Deep, hands-on knowledge of TikTok and Instagram Reels (other platforms are a positive) - with a portfolio showcasing high-performing short-form and static content aimed at Gen Z and Millennial audiences.
• Creative & Strategic Thinking: Ability to turn ideas into engaging, editorially led social storytelling that resonates with audiences and strengthens brand positioning.
• Storytelling & Vision: Strong editorial instincts and a passion for news. A visionary storyteller who can craft compelling narratives in quick, social-native formats.
• Collaboration & Communication: Excellent written and verbal communication skills with the ability to articulate creative ideas clearly and work effectively across editorial, production, and design teams.
• Software & Creation: Proven ability to edit at speed using Adobe Premiere Pro and Adobe Photoshop/Canva.

Preferred

• other platforms are a positive

Benefits

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan of up to 3x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards
• Plus many other benefits…