Responsibilities

• This exciting role is responsible for identifying, testing and growing new social media income streams and supporter acquisition opportunities for Human Appeal beyond established organic channels.
• Working across influencer and creator marketing, partnerships, gaming and youth culture, social commerce and platform monetisation, the post-holder will engage new audiences, generate trackable fundraising income, and grow supporter data.
• Working closely with internal stakeholders and digital partners, they will use data, insights and AI-powered tools to develop innovative campaigns, maximise reach and engagement, and support Human Appeal's ongoing growth in digital fundraising while ensuring compliance with organisational social media and AI policies.
• NB: Employee duties are not limited only to the above-mentioned responsibilities; they may perform other duties as assigned

Requirements

• Degree-educated in a relevant field, e.g. Marketing, Advertising, Digital Marketing, Business or Communications, or qualified by experience
• Minimum of 3-4 years' experience in social media, influencer/affiliate marketing, partnerships or digital fundraising.
• Proven experience managing influencer, affiliate, creator or brand partnerships, ideally including a trackable income, commission, monetisation or acquisition element.
• Experience planning and delivering social media events, challenges and competitions that have driven income, new supporter data and/or new supporter growth.
• Experience testing new or emerging social platforms and formats and translating results into scale-up decisions.
• Experience of, or strong interest in, gaming and youth-culture platforms (Twitch, Discord, Roblox) and social commerce/live shopping formats.
• Practical experience using generative AI tools and AI-enabled influencer/affiliate and social listening platforms (e.g. Brandwatch, Upfluence or similar) for creator discovery, vetting, content ideation andreporting.
• Experience of proactive online outreach to secure new business/brand partnerships (e.g. discount, in-kind or cause-related offers).
• Experience growing supporter/donor data through social-led sign-ups, competitions or partnership activity.
• Understanding of affiliate marketing structures, UTM tracking and attribution for social-driven income.