Responsibilities

• Best Practice & Governance Establish and document social media best practice recommendations for all regions and segments Write and maintain a Social Media Rule Book, including: Tone of voice and brand guidelines Visual and creative standards Posting frequency and formats Community management and engagement guidelines Legal, compliance, and crisis management rules Act as the centre of excellence for social media expertise
• Content Creation & Planning Plan and manage social media content calendars across platforms and markets Create engaging content, including: Copywriting for posts and captions Short-form and long-form video content Creative formats, gimmicks, trends, and campaigns Adapt global content for local markets while ensuring brand consistency Work with designers, videographers, and external agencies as needed
• Resource Library & Enablement Build and maintain a social media resource library of ready-to-use content, including: Pre-written posts and captions Visual and video templates Campaign toolkits Evergreen and reactive content assets Liaise closely with internal segments, regions, and teams to support their social media needs Enable local teams with guidance, tools, and training
• Marketing Automation & Tools Implement and manage social media and marketing automation tools Set up workflows for scheduling, publishing, approval, and reporting Support campaign automation, lead nurturing, and retargeting initiatives Ensure efficient, scalable social media operations

Requirements

• 3+ years experience in social media strategy and execution at a global or multi-market level
• Strong content creation skills (copywriting, video, storytelling)
• Deep understanding of social media platforms, algorithms, and trends
• Experience creating playbooks, rule books, or governance frameworks
• Hands-on experience with social media management and automation tools
• Excellent stakeholder management and communication skills

Preferred

• Bachelor’s degree
• Experience working with marketing automation platforms (e.g. HubSpot, Marketo, Sprout, Hootsuite, Buffer)
• Knowledge of paid social and performance marketing
• Experience in B2B, B2C, or complex organisational environments
• Basic design, video editing, or motion skills
• Data-driven mindset with strong analytical skills

Benefits

• Company pension
• On-site parking
• Free car, motorbike and bicycle parking
• On-site shower and changing facilities
• Tea and coffee provided to all staff
• Periodic cost of living salary reviews for all employees
• Independent employee assistance programme (EAP)
• Eye-care vouchers for relevant staff