Responsibilities

• Develop and deliver social media strategies that increase brand awareness, customer engagement and online visibility.
• Create engaging content for Facebook, Instagram, TikTok, X, YouTube and emerging social platforms.
• Produce high-quality photography, video and short-form content that showcases the very best of our brands and customer experiences.
• Plan and manage content calendars across multiple brands, ensuring campaigns are delivered consistently and on schedule.
• Work closely with departmental managers to identify seasonal opportunities, events, promotions and experiences that can be amplified through social media.
• Collaborate with the Head of Marketing to ensure social media activity aligns with wider marketing campaigns and business objectives.
• Maintain each brand's unique tone of voice and visual identity.
• Manage day-to-day social media activity, responding to customer engagement and helping deliver an exceptional online customer experience.
• Build relationships with influencers, creators and brand ambassadors to extend our reach and enhance brand awareness.
• Monitor campaign performance, produce insightful reports and recommend improvements based on data and industry trends.

Requirements

• Experience managing social media accounts for a business or multiple brands.
• A proven ability to create engaging content that drives audience growth and engagement.
• Excellent copywriting skills with a keen eye for detail.
• Strong photography and videography skills, with experience producing content for social media.
• Confidence in planning and delivering campaigns from concept through to completion.
• Experience using social media scheduling, monitoring and analytics platforms.
• Strong organisational skills and the ability to manage multiple projects simultaneously.
• Confidence working with stakeholders across different departments and building strong working relationships.
• A creative mindset, commercial awareness and a passion for hospitality, lifestyle and customer experiences.

Preferred

• Experience in influencer marketing, paid social advertising and content creation software such as Canva or CapCut would be advantageous.