Responsibilities

• Look after the social media calendar across Instagram and TikTok.
• Deliver content aligned with brand campaigns, seasonal editions, product launches and key commercial moments, briefed in by the marketing team.
• Lead low-fi (TikTok focused) content production, including reactive and culturally relevant posts.
• Capture and create content: short-form video, photography, copy that feels native to each platform and true to Rock Face's tone of voice.
• Create create social content to support key product, campaign and promotional activity
• Ensure consistency across every post: visually, tonally, and commercially.
• Comfort and experience on camera would be advantageous.
• Manage day-to-day community interactions across comments and DMs, building real relationships with consumers rather than just broadcasting at them.
• Create regular community content including capturing behind-the-scenes moments and polls, helping our customers to feel a part of the brand.
• Surface community conversations and insights that can inform marketing activity and feed back to the wider team.

Requirements

• Up to 2 years of experience in social media, with a portfolio that proves you can make great content.
• Strong content creator in your own right: comfortable shooting and editing short-form video, writing human copy.
• Genuinely good at community. You know the difference between managing comments and actually building relationships.
• Organised enough to run a content calendar without dropping balls, but reactive enough to jump on a moment when it matters. Excited to make bold, fun work and test new content ideas out.
• Experience working with creators or influencers, even informally.
• TikTok shop aware. You know what works for engagement vs. converting via shoppable content.
• Commercially curious. You care about what the content is actually doing, not just how it looks.
• Excited about men’s care, men’s mental health support and creating a ‘rock for men’: the small, stacked routines that make men look, feel (and smell) better - helping them to be better friends, partners and father-figures.