Responsibilities

• Execute TYPEBEA’s global organic social strategy across TikTok, Instagram and LinkedIn, driving engagement, audience growth and commercial performance
• Own global social performance across defined KPIs including engagement rate, follower growth, reach, CTR, conversion, and DTC revenue contribution, using performance insights to optimise content, formats, and posting strategy
• Deliver, track, and optimise content against commercial KPIs, testing formats, hooks, and narratives to drive efficiency, scale top performers, and correct underperforming content
• Explore and test emerging platforms, channels, and content formats (e.g., Substack, new social apps, audio or short-form video platforms) to identify opportunities for audience growth, engagement, and innovative brand storytelling
• Act as a key on-screen talent and brand face across TYPEBEA’s owned social channels
• Create, shoot and edit high-performing, low-fi social content using native platform tools and in-app editing
• Develop personality-led, informative and entertaining content that adds value to the community
• Own the social content calendar and approve all organic content prior to publishing
• Own community management across platforms, actively engaging with audiences to foster loyalty, conversation and growth
• Maintain and evolve TYPEBEA’s social tone of voice
• Brief and collaborate closely with internal creative, digital and paid teams to ensure organic and paid social work cohesively
• Work with the Head of Global Comms and Campaigns to deliver all social components of content shoots, campaigns, founder activity and brand trips
• Work closely with key retail partners to create platform-appropriate content that resonates with their audiences and supports commercial goals
• Lead and execute social-first brand partnerships and creator collaborations that feel brand aligned, culturally relevant and performance-driven
• Manage founder-related social content, briefings and performance, acting as a key point of contact to optimise output, impact and authenticity

Requirements

• Proven experience creating and publishing content for TikTok and Instagram
• Strong instinct for what performs organically
• Highly hands-on, with experience planning, posting, optimising and analysing content directly within social platforms and tools
• Confident and comfortable being on camera and acting as a visible, consistent face of a brand
• Deep understanding of social platforms, creator culture and emerging formats
• Commercially minded, with experience using organic social to drive engagement, audience growth and DTC performance
• Highly organised, proactive and adaptable in a fast-paced, high-growth environment
• Passion for beauty, haircare and cultural trends

Preferred

• Experience working with founders, creators or talent is a plus