Responsibilities

• Alongside the Senior PR and Content Manager, create and implement an effective content strategy that drives brand awareness, engagement, and lead generation.
• Lead the development of a comprehensive content calendar across our website to include insights blogs, educational pieces and service-related content.
• Deliver a multi-channel content distribution plan including repurposing content across platforms and updating where required.
• Create high-quality written content, ensuring content is engaging for target customers and optimised for SEO.
• Work closely with the designers and marketing team to manage end-to-end process, including visuals and content distribution.
• Monitor and analyse content performance metrics to make data-driven optimisations and future recommendations.
• Ensure all content adheres to brand guidelines and tone of voice.
• Stay up to date with industry trends and emerging content formats.
• Create and implement social media strategies that align with business goals, including increasing brand awareness and customer engagement across LinkedIn, Instagram, Facebook and YouTube.
• Plan a social media content calendar to ensure consistent posting and engagement.