Grecotel

Social Media & Content Executive

London, UK (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own social content execution for a luxury brand, driving content creation, publishing discipline, audience engagement, and performance insight across Instagram, TikTok, and emerging channels.

  • Content Creation: Produce on-brand posts, stories, and short-form videos for core channels, aligning with briefs and trends.
  • Community & Collaboration: Manage calendars, engage the audience, support influencer partnerships, and explore new channels to extend reach.
  • Performance & Adaptation: Track metrics, optimize formats, and stay ahead of platform changes to maximize visibility and impact.

Job Description

  • Create engaging content (posts, stories, short-form videos) for Instagram & TikTok.
  • Publish content across all channels (Facebook, LinkedIn, YouTube), optimizing timing, formats, and trends according to briefs and brand guidelines. Consistent daily activity is required. Daily activity and consistency are required.
  • Handle copywriting and content editing, crafting catchy, engaging, and SEO-optimized captions that reflect the brand’s tone of voice and drive audience engagement.
  • Keep up-to-date with the latest digital trends, social media features, platform updates, cultural moments, and algorithm changes. Proactively suggest creative ideas and new content formats to enable timely reactions to hype moments and maximize visibility.
  • Manage social media accounts and content calendars, ensuring content is aligned with overall strategy and campaign goals.
  • Monitor social channels, respond to comments, and engage with the community to build brand loyalty and positive sentiment.
  • Track and analyze performance through regular reporting, using tools provided by Digital and native platform insights to optimize strategy and content.
  • Support influencer and creator collaborations, with a focus on collaborative posts, story reposting, and other methods of increasing brand awareness and engagement.
  • Support the potential launch and management of new social channels (e.g., Pinterest, Snapchat, X, Reddit), contributing to strategy and, occasionally, creative direction.
  • Strong passion for social media platforms, with the ability to engage extensively across channels, particularly within the luxury, lifestyle, and Greece-related content space
  • 2+ years of experience in social media management and content creation, ideally within hospitality, luxury, lifestyle, or food & beverage
  • Proven content creation skills, with confidence in front of the camera (especially mobile/iPhone), and a strong eye for composition, lighting, pacing, and digital storytelling
  • Excellent copywriting skills, with the ability to create engaging, brand-aligned, and SEO-driven captions, primarily in English
  • Previous experience working within the luxury sector
  • In-depth knowledge of Instagram, Facebook, TikTok, and their respective algorithms
  • Hands-on experience with social media management and analytics tools (e.g., Sprout Social, Meta Business Suite, Traackr, Google tools)
  • Basic graphic design and video editing skills
  • Strong organizational skills combined with flexibility, a results-driven mindset, and creative problem-solving abilities
  • Ability to collaborate effectively within a team, follow brand-first guidelines, and work independently for extended periods when required
  • Illustration skills will be appreciated