Responsibilities

• Develop, plan, and produce compelling content tailored to different social media channels, including images, videos, and written posts.
• Manage daily social media activities, ensuring consistent posting schedules and engaging with followers promptly.
• Collaborate with the marketing team to align content strategies with brand objectives and campaigns.
• Monitor social media trends and incorporate innovative ideas to increase audience engagement.
• Analyse performance metrics to assess content effectiveness and optimise future posts accordingly.
• Maintain a positive online presence by managing public relations aspects of social media interactions.
• Assist in creating visual assets or coordinate with designers/photographers as needed.

Requirements

• Proven experience in social media management or content creation is desirable but not essential; a strong portfolio demonstrating creativity is valued.
• Familiarity with various social media platforms such as Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• K Knowledge of public relations principles and best practices for engaging audiences online.
• Excellent written communication skills with an eye for detail and tone suitable for different audiences.
• Ability to work independently while collaborating effectively within a team environment.
• Basic understanding of analytics tools to track engagement metrics and optimise content strategies.