Social Media & Content Creative Lead

Nottingham, UK (Hybrid)

£30K/yr – £40K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social storytelling for a fast growing lifestyle brand by driving Instagram and TikTok strategy, mobile-first video and community engagement, with a bias toward trend-led formats and data-informed tweaks.

  • Own visual identity and post formats across platforms to drive engagement.
  • Build content pillars, campaigns, and community moments with data-driven optimization.
  • Shape video output with a videographer to boost reach and growth.

Job Description

Responsibilities
  • Define and evolve VDP's visual identity across social platforms.
  • Ensure consistency in tone, style, and brand feel across all content.
  • Translate the VDP lifestyle (sport, social, culture) into a cohesive creative output.
  • Own Instagram and TikTok delivery and performance.
  • Develop content pillars and campaign ideas.
  • Stay ahead of trends, formats, and platform behaviour, drive and deliver engagement.
  • Continuously test, learn, and optimise for engagement and growth.
  • Plan, create, and publish engaging content (reels, posts, stories, carousels).
  • Work with the videographer to brief, shape, and refine video content.
  • Create and edit short-form video content.
Requirements
  • 3+ years' experience in social media, content, or brand roles.
  • Proven experience growing and managing social media accounts.
  • A natural storyteller who can engage an audience through words, image and sound.
  • Strong creative eye and understanding of brand aesthetics.
  • Hands-on experience creating and editing content (especially short-form video).
  • Deep understanding of what drives engagement on Instagram and TikTok.
  • All in on social - genuinely curious about what makes people tick, and always across the latest trends, formats and platform developments.
  • Comfortable working in a fast-paced, high-growth environment.
  • Self-starter mindset - proactive, ideas-led, and execution-focused.
  • Bonus: A passion for lifestyle brands.
  • Bonus: Experience building or working with community-led brands.
Preferred
  • A passion for lifestyle brands.
  • Experience building or working with community-led brands.
Benefits
  • Be part of one of the UK's fastest-growing lifestyle brands.
  • Shape the creative direction of a brand at a pivotal growth stage.
  • Be a part of the journey from early stages of a high growth brand.
  • Work in a culture built around wellness, community, and social energy.
  • Opportunity to grow with the brand as we scale internationally.
Vida Del Padel logo

Vida Del Padel

Vida del Padel is a modern indoor padel club concept built around accessibility, community, and experience.We create high-quality, design-led facilities that make it easy for people of all abilities to play, connect, and enjoy one of the fastest-growing sports in the world.Our clubs combine premium courts, seamless technology, and a distinctive Spanish-inspired atmosphere to deliver a unique playing experience — all within an efficient, unmanned operating model.Since launching our first site, Vida del Padel has grown rapidly and now operates across six locations, with a further twelve sites in development over the next six months.This growth has been driven by a clear focus on:- Simple, app-based booking and access- A welcoming, community-led environment- High-spec indoor courts designed for year-round play- Social events, leagues, and coaching for all levelsAs we expand, our vision is to establish Vida del Padel as one of the UK’s leading padel brands — rolling out multiple sites through a scalable mix of owned locations and franchise partnerships.We are actively working with partners, landlords, and investors to bring Vida del Padel to new locations across the UK.

Founded in 2024
Lincoln, England, GBR
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
9.9K
Traffic Source Mix
Search
99.5%
Direct
0.5%

Headcount Trend

Current headcount: ~8

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1