Responsibilities

• Lead and manage the full delivery of social and content marketing campaigns from briefing to delivery across multiple social media platforms and other content channels
• Input on the strategic direction of content creation and the delivery of content, from briefing to launch through to tracking and measurement
• Drive new ideas and concepts to gain stakeholder buy-in across the team, as well as seek opportunities and build internal relationships to deliver brand social content through the line for broader distribution on our UK owned channels
• Manage the marketing budget efficiently for campaigns, striving for maximum return on investment, ensuring that all campaigns are delivered within deadlines and creative budget is managed accordingly
• Manage the creative strategy and execution of content briefs, asks, and campaigns
• Ensure marketing insight and effectiveness learnings from post-campaign reviews are incorporated, where appropriate, into marketing briefs and campaign/activity development
• Gain compliance, legal, and brand sign-off for all marketing activity

Requirements

• Strong knowledge of social media channels with proven hands-on experience of running marketing campaigns across the leading social media platforms, TikTok, Meta and Instagram
• A strategic mindset ensuring all campaigns are aligned to business, brand, and content strategy
• Highly creative and innovative – need to have the ability to develop relevant and contextual messaging to increase the effectiveness of campaigns
• Excellent organisational skills and the ability to lead multiple, concurrent projects and resources in a fast-paced environment
• A deep understanding of content marketing principles across multiple platforms
• Exceptional communication and relationship building skills

Benefits

• Tailored professional development opportunities for UK-based HSBC employees
• Private healthcare for all UK-based employees
• Enhanced maternity and adoption pay and support when you return to work
• Contributory pension scheme with a generous employer contribution