Social Media & Community Manager

London, UK (Hybrid)

£40K/yr – £42K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the content virality engine for a London wellness app, turning short-form video, events, and ambassador programs into download and active-user growth.

  • Content Engine: Create viral short-form content and clips that move beyond aesthetics to shareability.
  • On-camera & Influence: Be the face, direct founders in shoots, and align creators with our audience for authentic reach.
  • Growth Experiments: Run ambassadors, influencer partnerships, and referral campaigns to lift downloads and daily active users.

Job Description

Responsibilities

  • Creating short-form content (TikTok, Reels) engineered to go viral - not just look nice
  • Being on camera and comfortable directing the founders in content creation
  • Running walking events and challenges primarily as content opportunities
  • Building ambassador programmes at universities and locally
  • Identifying and working with influencers who actually align with our audience
  • Running referral pushes and user challenges that drive downloads
  • Analysing what actually moves the needle - and doing more of it

Requirements

  • You've managed brand social accounts - not just your personal page. You have numbers to back it up.
  • 2+ years of relevant experience. You know what a viral moment looks like and have helped create one.
  • High energy, camera-ready, no ego. You're happy to film, edit, and be the face of the brand when needed.
  • Commercially minded. You care about downloads and active users, not just aesthetics and engagement rate.
  • You move fast. You don't need permission to test something, and you don't wait to be told what to do next.
  • London-based and love it. You're out and about, not behind a desk.

    Benefits

    • Generous equity package in a high-growth business
    • Ability to shape the direction of a high-growth startup as an early employee
    • 25 days annual leave + bank holidays, and a day off in your birthday week
    • Just the right amount of team activities
    • Flexible working with an assigned desk at our London office
    Paace logo

    Paace

    Changing the world's relationship with exercise, one paace at a time. By leveraging financial and social incentives, our app helps people unlock the value of their movement.Download the app, earn Paace Points and spend them on a range of amazing brands. It's time to get moving and get earning.

    Founded in 2022
    London, England, GBR
    4 employees

    Traffic Signals

    Monthly Visitors
    12.8K
    Traffic Source Mix
    Search
    48.9%
    Direct
    38.8%
    Referral
    7%
    Social
    4.1%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~4

    Marketing Team

    Marketing Roles Posted (Last 30 Days)
    1