Responsibilities

• Own all social media channels: X/Twitter, Reddit, and any future platforms.
• Be the voice of Koinly on social. Develop and own the persona. Not corporate speak. Sharp, opinionated, real.
• Create, schedule, and publish all social content: posts, threads, commentary, insights, memes, carousels, quick graphics. You produce without waiting for a designer.
• Repurpose content from blog, YouTube, product updates, and crypto news into native social formats. What works on X doesn't work on LinkedIn doesn't work on Reddit. You know the difference.
• Coordinate with the Content Lead on brand voice alignment, but you don't need per-post approval. You adapt the framework and run.
• Own community presence across all platforms: Reddit, X, forums, TG channels, Discord if relevant.
• This is the core of the role. Not broadcasting. Participating. You're in the replies, the threads, the Reddit comments. You engage in crypto and crypto tax conversations because you understand them, not because someone told you to.
• Monitor crypto and tax conversations and jump in when it makes sense. Know when to engage and when to stay out.
• Respond to community questions, feedback, complaints. Be present. Be human.
• Social moves fast. A regulatory announcement, a competitor move, a viral thread, a meme moment. You react in real-time. You don't wait for approval.

Requirements

• You live online. Active on X, Reddit, or other communities in a personal capacity. Your online life isn't separate from your work life. If we check your profiles before the interview, we should see real engagement, not silence.
• Deeply immersed in crypto. You understand DeFi, staking, on-chain activity, tax implications. Ideally you've filed crypto taxes yourself. You don't need to Google "what is a liquidity pool" to write about it.
• Community builder, not broadcaster. You can show examples of genuine community engagement: replies, threads, conversations. Not just scheduled posts.
• Platform-native. You understand that X is not LinkedIn is not Reddit. Content should feel native to each platform, not cross-posted.
• Creates content independently. Text posts, threads, memes, quick graphics, carousels. You use basic tools (Canva, Figma, whatever) and don't need a designer for every post.
• Personality-driven. Comfortable being opinionated.
• Speed. You can react in real-time to what's happening online. You don't wait for approval cycles to post.
• Comfortable operating autonomously in a remote, async environment. You set your own content calendar, manage your own engagement, and come with results and plans, not questions.

Preferred

• Professional social media experience managing a brand account (but a strong personal track record counts just as much)
• Experience in crypto communities: not just posting about crypto, but being part of the conversation
• Experience growing a social account from scratch (brand or personal)
• Comfortable with video content for social (short clips, stories, reactive video)

Benefits

• 32 days PTO
• 100% Async culture
• flexible schedule
• true autonomy