Social Media Ads Manager

St Albans, Harrow, UK (Unknown)

Salary Not AvailableMid Level5+ years exp

Posted 2 months ago

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Job Summary

Own end-to-end paid social across Meta and LinkedIn, driving CPL improvement and high-quality leads while shaping strategy, audience engineering, and cross-channel alignment with analytics and content/CRM teams.

  • Own end-to-end Meta and LinkedIn campaigns, from briefing to reporting, with budget, audience, and creative optimization.
  • Develop segmented funnel strategies (prospecting vs retargeting) and audience refinement using CRM data and pixel events.
  • Collaborate with creative, analytics, and university/CRM partners to improve creative performance, lead quality, and cross-channel alignment.

Job Description

Own end-to-end paid social across Meta and LinkedIn, driving CPL improvement and high-quality leads while shaping strategy, audience engineering, and cross-channel alignment with analytics and content/CRM teams.

  • Own end-to-end Meta and LinkedIn campaigns, from briefing to reporting, with budget, audience, and creative optimization.
  • Develop segmented funnel strategies (prospecting vs retargeting) and audience refinement using CRM data and pixel events.
  • Collaborate with creative, analytics, and university/CRM partners to improve creative performance, lead quality, and cross-channel alignment.
Higher Ed Partners logo

Higher Ed Partners

Higher Ed Partners (HEP) is part of a global education group with more than 20 years’ experience helping universities expand access and support student success. HEP builds and operates digital campuses, recruits qualified students worldwide, and supports them throughout their learning and onto graduation. We enable seamless enrolment, global tuition payments, and on-demand access to education, through advanced online learning tools and through our free content library.

Founded in 2017
Brighton, England, GBR
95 employees (6 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
51.3%
Direct
34.8%
Referral
8%
Social
4.4%
Paid
1.2%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
6 (6% of company)

Funding

Last Raise
Private Equity, 5 years ago

Funding History

  • Mar 2021
    Private Equity