Social & Influencer Executive - Mouldd (Craft Brand)

UK (Remote)

£26K/yr – £32K/yrMid LevelFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end influencer campaigns, social strategy across Instagram, Facebook, TikTok and Pinterest, content creation with creators and the team, and the TikTok Shop affiliate programme, while engaging the community and shaping growth.

  • End-to-end campaign management with creators
  • Social strategy and content that drives engagement
  • TikTok Shop affiliate program development

Job Description

Responsibilities

  • Run influencer campaigns end to end - find them, brief them, chase them kindly, and keep the good ones close.
  • Own our social strategy across Instagram, Facebook, TikTok and Pinterest, with video as the main event.
  • Make content - some with creators, some with the team, some just you, a kit and a phone.
  • Feed our paid ads. A lot of what you and our creators make will run as Meta ads, so you\'ll brief with that in mind - and lock paid usage rights into every creator deal from the outset. You won\'t be buying the media, but you\'ll be the reason the ads have something worth saying.
  • Stay close to our community. Reply in the comments, engage, and tell us what people are actually asking for. Our makers are lovely and deserve someone who talks back.
  • Build our TikTok Shop affiliate programme - recruit creators, get samples out, plan launches around them. UK first; the US follows once the UK shop is humming.
  • Organise shoots - plan them, prop them, run them, get the assets out the door.
  • Bring ideas. Content, products, collabs. If it\'s good, we\'ll try it.

Requirements

  • Deeply fluent in Instagram, Facebook or TikTok, and can explain why something performed, not just that it did
  • A genuine creative - you have opinions and taste
  • Great written communication (you\'ll be talking to creators and customers all day)
  • Comfortable in a fast-moving small business
  • Takes ownership without being asked twice
  • Sharp attention to detail
  • Interested in craft
  • What we can\'t teach is taste, or the eye for what makes someone stop scrolling.

Preferred

  • You\'ve made content before - for a brand, a client or yourself. This is a big plus, so show us.
  • You\'ve made content that ran as paid ads - and know the difference between a video that gets views and one that sells
  • Experience with TikTok Shop, influencer or affiliate management
  • Comfortable in front of the camera 🙋
  • You can edit - CapCut is plenty.
  • Familiar with Canva, Figma or Adobe

Benefits

  • 30 days holiday (inclusive of bank holidays)
  • Growth path: you\'ll start as the person who makes the calls on content and creators. Where it goes from there is genuinely open!
Mouldd Resin logo

Mouldd Resin

We help over 10,000+ artists and small businesses create the most amazing resin art, home decor and jewellery!

Founded in 2021
5 employees (1 in marketing)

Traffic Signals

Monthly Visitors
39.2K
Traffic Source Mix
Search
50.4%
Direct
11.8%
Referral
4.1%
Social
15.1%
Paid
18.5%

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
1